Psychographic Profiling

Pop magazines appeal to 3 Psychographic groups:

Aspirers, Explorers and Reformers.

Aspirers group link to pop music due to them being geared towards fashion and the type of artists within this genre of music.

Explorers are young, energetic and want to seek a variety of songs.

Finally Reformers are free from restrictions and like to explore with no judgements, linking to the non restricted genre.

Pop Magazine Audience Research

We Love Pop:
The majority audience for this magazine is mainly girls who are of the age of 13-15. This audience collates to a reader total of 135,000 and their social class is C1-E. Due to the successful publisher Egmont their circulation figures have hit 42,864 per month.

Top Of The Pops:
Similar to WeLovePop over 3 1/4 of the readers are female, with the age of 11 to 14. However their Reader total is over double the amount at 357,000 people, which brings in 78,352 people every month. Their social class varies from ABC1 and AB.

Billboard:
In contrast to the other 2 the 48,000 people are equally split between females and males. These people are between 20-60 with them being a social class of A-B. 65,308 Circulations per month.

Demographic Target Audience Profile

Genre: Pop

Class: My Primary target audience will be, E within the NRS social grade.

Gender: Evenly split males and females

Age: 15 to 30

Nationality: British

Ethnicity: Any but will be mainly white british

Sexuality:Asexual, Bisexual, Gay, Homosexual and Heterosexual

Audience Appeal: My magazine appeals to people with an interest in current and trending style music/artists.

Analysis of the background of a magazine publisher from my sub-genre

POP:

Billboard
This is some statistics and facts about the Pop Magazine Billboard, this is who I intend to use as my inspiration for my magazine.


















Billboard are Primarily published by Prometheus Global Media, these are a well known and successful publisher for magazines. However Egmont and BBC also publish Pop magazine that are of this league.

Differences from online and printed magazines

• Online media is cheaper than printed media in the long run with subscriptions and offers available.
• Online content allows you to interact with the media with links to websites and other content.
• The online magazine will be available on any device with Internet connection and it can be downloaded, this means less space taken up by paper.
• magazines are more commonly advertised in shops which can entice people to buy them.
• These magazines can come with samples within the packaging, this looks appealing to the public due to an extra item for the price of the magazine.
• Magazines can come with a offer to a subscription to the online version which means they get the best of both platforms.

Institution Research

Bauer Media Group are Europe's leading and largest publishing group. This group is world wide and privately owned, and majorly successful with over 300 magazines in more than 15 countries. This magazines are not just paper but also cross platform offerings such as Digital, Radio and Television. 

This connection of audiences through multi platforms allows for there funding and success with over companies. 

Bauer have had connections with many magazines and companies such as Empire, Mcn Sport and Land Rover International. However in linking with Music they have been linked with Kerrang and Q magazines. In addition their Music connections are more popular on the radio and digital side, Such stations include Absolute radio and Kiss. I believe this is due to people listing to the radio in the car from work.

Due to this mass amount of platforms and types the age range from 18 to 55+ of both genders are covered. These might not all be music but this helps to give a good name to their business.

Talking about their audience, For 'Q' they have a total of 377,000 people who watch, listen of read their magazine, With 68.3% of these people being Male and 31.7% of them are Female. In addition to this vastly Male audience they also have a more evenly based target audience within kerrang. Kerrang   have a mass audience total of 345,000 with 54.7% of them being male and 45.3% being Females.

Prometheus tries to engage its wide audience much like Bauer with Music, Media and Entertainment. Again they are a leading business and media publisher with more than 1.5 million visitors every month. 

In addition to there 5 million monthly page views with 30,000 of these being paid members.

This shows that their online media is vastly more popular to their printed media with 60,000 people reading the magazines. 

The reasoning behind the bigger audience online is due to the magazines having a online bonus voucher which allows people to get a free online membership.

Prometheus are based in New York and they have successfully been able to get their media into 82 other countries. This popularity is shown in who they work for, people such as Billboard use Prometheus to gain their mass audiences.

This magazine differentiates to the other two groups as this one is very independent. A digital version of the magazine is also available.The wire has a monthly circulation of 20,000 people and a subscriber database of 9,000 people.

Even though this business is very small in comparison they are still running a profitable business, this is shown by there continual running from 1982 when it was founded. This success hasn't come from many recognisable media groups like Billboard but instead more Gigs,festivals and tours. One company they have published for is DF Concerts and Events.

DPS Analysis: We Love Pop