The majority of Billboards fonts are San-serif. The Only evidence of serif is seen in their logo and sometimes the artists name. This is so that they stand out from the other fonts on the page. This does not make the page look unprofessional or out of place, but instead it makes a change to it in such a subtle way which keeps the magazines live up to their name.
Size of fonts:
Font size can vary throughout the magazine and different magazines. However the font sizes are not random and are used to priorities parts of the page. For example the main part is the masthead, therefor this has the biggest font size and takes up quarter of the page. Following on from that the cover lines and subheadings are fairly small in comparison. They are around 80 Pt's which keeps them looking big compared to the column writing but not as bold as the masthead. As for the column writing this is made barely readable at under 10 Pt's.
Range of fonts:
These varied font sizes are not the same to the amount of fonts on the page. The fonts style will be kept to a minimum and the page will consist of up to 4 fonts, anything above this will look unprofessional and therefore hard to read. The font changes for the masthead, subheadings/ cover lines and column writing, this follows along with the sizes and lays out the page to priorities the parts needed.
Colour of font:
Font colour is varied on different magazines, some can be dark and more subtle whereas more lively magazines are of a brighter colour palette. As for Billboard there magazine are mainly bright colours due to them having the genre of pop, however some of their magazines follow the more subtle colour palette of browns and blacks. I am hoping to be using the less commonly used colours like brown and black to create a multi gendered magazine that has a very professional vibe to it.
Font Style:
Magazines can vary in style, by this I mean the lively magazines or ones that have a younger audience have more ticks on the font ( serif ), this interests the younger audience. However for billboard they use Sans- Serif fonts to be more professional and match the style of their multi gender/ aged audience. As for my magazine I will follow this more professional vibe that billboard takes on due to if being able to match the style of the main image.
Font case:
As for font case the majority of it is sentence case, this means that there are less capitals. This use of capitals are generally limited however some younger audience magazines use them to make the younger audience more interested. This is due to them liking the more lively pages, however for my magazine I will follow a limited font case and less capitals allowing to keep it more professional.
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