My target audience

My target audience will be a mass audience of people who link with the psychographic research I did, this audience will have the save wide age range of 15-30. This defined audience will be a 50% split of both male and female who are all very energetic and love to discover songs, in addition they will be very into music and frequently listen to it either in their free time or whilst working.Social grade C1-E

Gratification theory consists of four categories: Identity, Education, Entertainment and Social interaction.

Identity- Is being able to recognise your role models or the aspiration to be someone else.
Educate- Means that you are able to gather information, understanding and knowledge.
Entertainment- The enjoyment you receive from the media that you are consuming.
Social- Debates, conversations and questions that a media product produces.

Both Identity and Entertainment link to my magazine and audience profile. As for identity it conforms to my magazine and audience due to the people wanting the recognise there role models and aspire to be similar to them.  As for Entertainment my audience enjoy to read about their idols and favourite bands.