Target Audience Research

With research into other  Target Audience's I have come up with a few key points I need to consider.

Age: Older Teenagers to Young Adults. (Borderline)
Gender: Predominately Male
Race: Predominately White but not specific
Religion: Atheist - Again not specific
Sexuality: Predominately Straight

In our first Survey Monkey quiz we asked for peoples age group, From this we got a leading vote for 16 - 20 year olds. Following this was 21-25, this has enabled us to decide what content would/could be in our film and wether we rate it 15 or higher which would then cut of people younger than 18.To help us with this we will look at the BBFC's criteria for a film  rating so we can then depict the classification for ours.

For the next question we asked 'What would be a good length for a short Film?'. From this the leading answer was 5-10 minutes, this is great because I believe a short film should be no longer than 10 minutes as then it might be classified as something different. From this question we can now take time to write the script that matches the criteria to keep the film short. In addition to film length, this question will enable us to predict the time allocated for filming, booking equipment and getting actors that might have a busy schedule.

In our next question we asked ' What is your favourite film genre?'. Since our script writers (Fin/Ben) had some ideas on what short film genre they wanted ( Thriller) we were hoping that our target audience survey would relay information that would be in the same style/genre otherwise it would be more difficult to create a script. Within the survey we got a high rating for Thriller, which I believe would be matching the stereotypes of our age group as they are seeking excitement from a film. In addition to this a close second was Crime, which is good as it fairly similar to Thriller but now it allows us to go ahead with a script with parts that link to crime.

A more general question in our survey was about Gender. This came out to be a very close match with Male leading with 52% of the responses. We were planning to to a mix Gender film when we had the initial thought to produce a film so these results are very helpful as they are quite even. When planning this film and writing the script we will have to think about what key parts will make our film mixed Gender's. For example we will see about getting an equal amount of Men to Females within our film.

For our social band question we got a result with the highest vote being from a C1 social grade which means that they are ' Supervisory , Clerical, and Junior Managerial,  Administrative and Professional Occupations.  In simple terms this means our audience is from a Working Class or Middle Class population.

Finally we asked 'What themes would put you of a film?'. We did this question as it will allow us to plan our script in a way that matches the audience and the BBFC classification. In addition to this we asked about what put them of, we did this because if we asked what they liked it would be a very broad set of results and therefore wouldn't help us. However, by asking what they didn't like such as Blood, Violence or Swearing it would and has produced a narrower range of answers.

Most people responded to this with ' They don't mind as long as it is used appropriately'. This is very understandable and therefore when writing the script we will see if any of the suggested violence would be necessary.