Genre And Institution Task:2

Genre and Institution Research 2

Layout:

As for layout the majority of short films are based upon design and not the protagonist. So a lot of them have a selection of awards at the top of the page or reviews that they have had from the piers. In addition to this their is the cast of the film or the majority of actors that are key to the film.

Following this their is a design and masthead within the centre majority of the poster. This shows us some sort of aspect in the film that would pull us in to watch it. This would not happen if they used an actor that was only locally known. Finishing of the bottom of the poster has the poster notes and the links to any social media or small print. This follows on from feature films and keeps to the conventions.

Colour:

A lot of short films including this one have a minimal colour palette or a key colour palette that works well. This is mainly due to the fact that most short films go on good design rather that famous actors in the poster. For this one we can see the majority of the poster in a pale yellow and a dark teal blue for the font and text. The main illustration for this poster is in a blood red and stands out from the background. This therefore gives the audience a sense of what the film might be about (Space) without them having to read any thing.

Text Use:

To make most short film posters look professionally they usually use a sans- serif font that is seen on the majority of feature films today. Some short films have been seen with uncommon fonts that might appeal to the creator, however the majority of the time they don't look as good nor professional.To keep my poster good I will try to find commonly used fonts and stay with the conventions.

Content:

Most poster have a simple background photo that has been take and not edited. However in this one we can see that the creator has taken a photo of an astronaut and then has been Illustrated to keep the photo original and not copyrighted. This is most likely because they couldn't find a astronaut to take a picture of. The illustration is fairly simple as they have taken the white out of the suit and then turned the black into red. This is a simple technique that adds style to the piece and to me appears like it would be on a book rather than a poster. However it still works well and helps them if they couldn't take a very good quality photo.

Image Features:

Although I have spoken about this in content, I can see that they have used some good techniques to allow the image to flow well with the rest of the background. For example the use of the deleted colour in the suit and incorporating the yellow background allows for the poster to flow and makes the main image look like it hasn't been stuck on the centre of the page.


Institution:

The Cost of Creation:

For this short film is was budgeted as €140,000 which is equal to about £119,602. For a short film this is quite high but would be needed if they wanted to give a high standard.

How are they create:

For this the Full crew is used in each department. For example in sound, editing and visual effects they have about 5-10 people on that specific part. By this I can see that the poster would most likely of had a few people to create it to carry to style and professionalism from the film into the poster.

How much does it cost to have a poster displayed:

In America a Billboard advertisement can range anywhere from $8000 to $25000 for 4 weeks. This is a rough estimate as I can't find the exact cost they paid. This would mean that in the UK it would cost around £5000 to £15000 in a month. I have used dollars to follow the idea that their film was not produced in the UK.