This is a quick list of what I believe we will need to get our photos that we need for the posters. I have chosen the 5d instead of the 6d due to the fact it comes out with a better quality image. This is key to my posters as later when I need to manipulate them within a editing software like Photoshop, I will need a high quality image to zoom in and edit specific parts.
As for the light, I have chosen a dimmable light to enable the change of light on set to correct any shadows or highlights on the subject. In addition I will need as much light as I can get to enable me to lower my ISO and reduce the noise in the image, which will higher the image quality. Another feature of this light is the addition of a yellow filter, this will change the temperature of the light and will enable a moodier atmosphere to the photo to show the time of day it is within our short. However I have to be careful with the colour of the light as I will need a colder image, due to the fact our film is shot around a negative subject. (Drugs/Alcohol) To produce this I will need a flatter image to allow me to colour grade it to how I would like it. If the image was to warm for example I would need to take out the yellow before adding more blue, this will result in a lower quality edit.
I will plan to get Jasmine Fassenfelt our makeup artist to produce the same effect on the casts face that was seen in the film. This will help show the drug related addiction, tiredness and illness and will make the characters look like the role that was intended for them. Another Idea will be to use Fake Blood to be on the knife. This will allow me to capture a picture or the blood dripping and therefore I could make a poster out of that. The use of makeup will also allow for the subjects highlights and reflection to be dulled down a lot, which is a technique used in todays industry for better film and photo quality.
Finally, I will gather the items that were on the table within the drug scene in our short. From here I can take a set of photos of each item and as a whole for me to later edit into my poster(s)
Canon 5d MKIII
Portable Led Dimmable Panel light
San Disk 64GB Sd Cards
Fake Blood
Assorted Makeup
Cocaine
£5 note
Table
Knife
Alcohol
Friday, 21 April 2017
Cast List Task:5
These are the three main characters/cast that I hope to use within my film poster(s). In addition to theses I might be able to gain some further photos of extras that were in our Short Film.
Ben Hicks:
As the drug dealer in our short, I believe that Ben has a key role to show the audience the plot to the film. In addition it shows that the current generation of teenagers are seen to be with the drugs and alcohol. Therefore I believe an image of Ben in the Drug Alleyway scene would suit a poster and our film very well. For the Photo, Ben will be wearing the same outfit that was seen in the film. This attire connotes his youth and the cap shows how he wants to be disguised.
Rory Wilton:
As the main protagonist of our short, I believe Rory has to be in one of our posters or part of his role. By this I mean that their could be a scene with him taking the drugs and the table could be in the majority of the poster. Although Rory subverts stereotypes of drug addicts, we based our film around this fact with a therapy session etc. I believe he will suit the audience appeal as it shows sub versions from the media stereotype.
Ben Hicks:
As the drug dealer in our short, I believe that Ben has a key role to show the audience the plot to the film. In addition it shows that the current generation of teenagers are seen to be with the drugs and alcohol. Therefore I believe an image of Ben in the Drug Alleyway scene would suit a poster and our film very well. For the Photo, Ben will be wearing the same outfit that was seen in the film. This attire connotes his youth and the cap shows how he wants to be disguised.
Rory Wilton:
As the main protagonist of our short, I believe Rory has to be in one of our posters or part of his role. By this I mean that their could be a scene with him taking the drugs and the table could be in the majority of the poster. Although Rory subverts stereotypes of drug addicts, we based our film around this fact with a therapy session etc. I believe he will suit the audience appeal as it shows sub versions from the media stereotype.
Emma Hussey:
As the (ex) wife of Rory in the film, I believe that Emma would be a good addition to the poster if I were to have a shot of them both in scene. However as I would want to give much away about the plot of the film, I would try to make her involvement in the poster subtle so it would just give a hint to the storyline.
As the (ex) wife of Rory in the film, I believe that Emma would be a good addition to the poster if I were to have a shot of them both in scene. However as I would want to give much away about the plot of the film, I would try to make her involvement in the poster subtle so it would just give a hint to the storyline.
Target Audience Survey Task:3
What the Target audience want ? 3
As you can see from these bar charts from our survey monkey we have had 74 people out of our target audience answer 4 key questions to help in the development of our ancillary products. To gain these results we distributed the link to our survey to multiple social media platforms from each person in our crew. In addition we put a 1 time filter to stop people spamming their answers multiple times and it allowed one survey per user. This allowed us to collect the key information to inform our ideas.
Starting of I can see that we have a fairly even gender split but with a male lead. This could connote that a majority of our target audience is males and maybe prefer film as we stated what the survey was when posting it upon social media.
Next we looked at colour palette, although this one would be very rough as each person in the group had to generate a idea which is not similar to each others. However we new it would be a good starting point when designing our products. The results of this question came to the conclusion that Black, Red and White were the leading colour. In second place was just Red and white, this result has allowed us to see that the audience are interested in the darker colour palette whilst having some bolder colour such as red and white. This means that when creating our products we definitely know not to use purple for example.
Next we have the subject and content of the poster which as you can see was vastly leading towards the props and key plot instead of say the Director or Main actor. This has shown me to use something from the film in my poster as the leading part. Therefore I could use the knife, cocaine or whiskey etc in my poster.
Finally you can see that the age group is what we expected with age 15 to 25 being the range of the top two results.
After this survey I can now see what my target audience want and also how to market my work towards them and not someone who is not interested in our thriller short.
Genre And Institution Task:2
Genre and Institution Research 2
Layout:
As for layout the majority of short films are based upon design and not the protagonist. So a lot of them have a selection of awards at the top of the page or reviews that they have had from the piers. In addition to this their is the cast of the film or the majority of actors that are key to the film.
Following this their is a design and masthead within the centre majority of the poster. This shows us some sort of aspect in the film that would pull us in to watch it. This would not happen if they used an actor that was only locally known. Finishing of the bottom of the poster has the poster notes and the links to any social media or small print. This follows on from feature films and keeps to the conventions.
Colour:
A lot of short films including this one have a minimal colour palette or a key colour palette that works well. This is mainly due to the fact that most short films go on good design rather that famous actors in the poster. For this one we can see the majority of the poster in a pale yellow and a dark teal blue for the font and text. The main illustration for this poster is in a blood red and stands out from the background. This therefore gives the audience a sense of what the film might be about (Space) without them having to read any thing.
Text Use:
To make most short film posters look professionally they usually use a sans- serif font that is seen on the majority of feature films today. Some short films have been seen with uncommon fonts that might appeal to the creator, however the majority of the time they don't look as good nor professional.To keep my poster good I will try to find commonly used fonts and stay with the conventions.
Content:
Most poster have a simple background photo that has been take and not edited. However in this one we can see that the creator has taken a photo of an astronaut and then has been Illustrated to keep the photo original and not copyrighted. This is most likely because they couldn't find a astronaut to take a picture of. The illustration is fairly simple as they have taken the white out of the suit and then turned the black into red. This is a simple technique that adds style to the piece and to me appears like it would be on a book rather than a poster. However it still works well and helps them if they couldn't take a very good quality photo.
Image Features:
Although I have spoken about this in content, I can see that they have used some good techniques to allow the image to flow well with the rest of the background. For example the use of the deleted colour in the suit and incorporating the yellow background allows for the poster to flow and makes the main image look like it hasn't been stuck on the centre of the page.
Institution:
The Cost of Creation:
For this short film is was budgeted as €140,000 which is equal to about £119,602. For a short film this is quite high but would be needed if they wanted to give a high standard.
How are they create:
For this the Full crew is used in each department. For example in sound, editing and visual effects they have about 5-10 people on that specific part. By this I can see that the poster would most likely of had a few people to create it to carry to style and professionalism from the film into the poster.
How much does it cost to have a poster displayed:
In America a Billboard advertisement can range anywhere from $8000 to $25000 for 4 weeks. This is a rough estimate as I can't find the exact cost they paid. This would mean that in the UK it would cost around £5000 to £15000 in a month. I have used dollars to follow the idea that their film was not produced in the UK.
Film Poster Analysis Task:1
Starting of with this poster we can see that the Title is a Serif font which is following conventions of typical horror films. This, although subtle, is a key element to think about when creating our film poster as it will add a professional element to our film.
Colour Palette:
As for the colour, it seem to be very monochrome with the addition of a bright red website that contrasts the rest of the poster. Due to this film being a Horror genre the colour palette matches this and gives of a negative stereotype.
Protagonist:
Due to the Person being centre image and singled out, I believe he is the protagonist. From this I can tell that he is being held hostage. In addition the use of a shadow showing he is escaping from the chair shows their is others that he is being held captive by. This shows also that he may be getting revenge and therefore hints to part of the story within an image which is a good thing to replicate within our poster.
Camera Shots:
Following from other film posters, their is a straight on picture normally of a mid shot or close up. This follows this but is of a mid-long shot as it shows he is singled out and on his own in a big room. This therefore connotes a lack of power, in addition the use of a birds eye shot shows that the room is a lot bigger than him.
Semiotics:
As the poster has blood and a torture chair as the main part we can see that the film will be a sort of crime or horror genre to the film. This would be a key aspect to add in our film as our actor is known enough to be recognised.
A key part to this film that relates to us in then fact it is a Crime/ Thriller genre. This is because of the hostage scenario that the script is based upon.
Representation:
Colour Palette:
The colour within this poster is fairly simple and quite bland, however this intern matches the genre of the film. The Main colour seen within this poster is red, this connotes blood, death and anger. Therefore linking to the genre.
Protagonist:
The poster does not contain a protagonist as it is instead of a hand/ arm with a knife. Although fairly unusual within a poster, I believe the reason behind this is because the film could be about a murderer who is unknown. So with the lack of a protagonist it can show the audience the genre of the film which includes Murder and Mystery. This is a key part of posters that we could look at, whether that be to subvert conventions or relate to the genre is a clever way.
Camera Shots:
For this one, we can see a mid shot of an arm in centre frame.This
Semiotics: Within this, we can see a knife in the centre frame that connotes violence and crime which could be a reference to what is in the film.
Colour Palette:
For this poster I can see that it has almost been cut in half. With the top part being Monochrome and the bottom half being a 3 colour palette with Red, Blue and white as the main colours. This is a cool technique as it shows the dark connotations with the film whilst allowing the poster to be visible and bright enough for people to see it well.
Protagonist:
Again as this Is a recognisable actor we have a close up of DiCaprio illuminated by the Match flame. This shows the audience the main actor and then pulls them in as he is very famous. Unfortunately the use of a close up of our protagonist won't most likely bring in audience due to his fame as he is only locally known.
Semiotics:
The use of a match lighting the protagonist up with the incorporation of the island show that he is going to be lost or alone on this island.
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