Tuesday, 29 December 2015
Friday, 11 December 2015
Font Analysis
Font Type:
The majority of Billboards fonts are San-serif. The Only evidence of serif is seen in their logo and sometimes the artists name. This is so that they stand out from the other fonts on the page. This does not make the page look unprofessional or out of place, but instead it makes a change to it in such a subtle way which keeps the magazines live up to their name.
Size of fonts:
Font size can vary throughout the magazine and different magazines. However the font sizes are not random and are used to priorities parts of the page. For example the main part is the masthead, therefor this has the biggest font size and takes up quarter of the page. Following on from that the cover lines and subheadings are fairly small in comparison. They are around 80 Pt's which keeps them looking big compared to the column writing but not as bold as the masthead. As for the column writing this is made barely readable at under 10 Pt's.
Range of fonts:
These varied font sizes are not the same to the amount of fonts on the page. The fonts style will be kept to a minimum and the page will consist of up to 4 fonts, anything above this will look unprofessional and therefore hard to read. The font changes for the masthead, subheadings/ cover lines and column writing, this follows along with the sizes and lays out the page to priorities the parts needed.
Colour of font:
Font colour is varied on different magazines, some can be dark and more subtle whereas more lively magazines are of a brighter colour palette. As for Billboard there magazine are mainly bright colours due to them having the genre of pop, however some of their magazines follow the more subtle colour palette of browns and blacks. I am hoping to be using the less commonly used colours like brown and black to create a multi gendered magazine that has a very professional vibe to it.
Font Style:
Magazines can vary in style, by this I mean the lively magazines or ones that have a younger audience have more ticks on the font ( serif ), this interests the younger audience. However for billboard they use Sans- Serif fonts to be more professional and match the style of their multi gender/ aged audience. As for my magazine I will follow this more professional vibe that billboard takes on due to if being able to match the style of the main image.
Font case:
As for font case the majority of it is sentence case, this means that there are less capitals. This use of capitals are generally limited however some younger audience magazines use them to make the younger audience more interested. This is due to them liking the more lively pages, however for my magazine I will follow a limited font case and less capitals allowing to keep it more professional.
The majority of Billboards fonts are San-serif. The Only evidence of serif is seen in their logo and sometimes the artists name. This is so that they stand out from the other fonts on the page. This does not make the page look unprofessional or out of place, but instead it makes a change to it in such a subtle way which keeps the magazines live up to their name.
Size of fonts:
Font size can vary throughout the magazine and different magazines. However the font sizes are not random and are used to priorities parts of the page. For example the main part is the masthead, therefor this has the biggest font size and takes up quarter of the page. Following on from that the cover lines and subheadings are fairly small in comparison. They are around 80 Pt's which keeps them looking big compared to the column writing but not as bold as the masthead. As for the column writing this is made barely readable at under 10 Pt's.
Range of fonts:
These varied font sizes are not the same to the amount of fonts on the page. The fonts style will be kept to a minimum and the page will consist of up to 4 fonts, anything above this will look unprofessional and therefore hard to read. The font changes for the masthead, subheadings/ cover lines and column writing, this follows along with the sizes and lays out the page to priorities the parts needed.
Colour of font:
Font colour is varied on different magazines, some can be dark and more subtle whereas more lively magazines are of a brighter colour palette. As for Billboard there magazine are mainly bright colours due to them having the genre of pop, however some of their magazines follow the more subtle colour palette of browns and blacks. I am hoping to be using the less commonly used colours like brown and black to create a multi gendered magazine that has a very professional vibe to it.
Font Style:
Magazines can vary in style, by this I mean the lively magazines or ones that have a younger audience have more ticks on the font ( serif ), this interests the younger audience. However for billboard they use Sans- Serif fonts to be more professional and match the style of their multi gender/ aged audience. As for my magazine I will follow this more professional vibe that billboard takes on due to if being able to match the style of the main image.
Font case:
As for font case the majority of it is sentence case, this means that there are less capitals. This use of capitals are generally limited however some younger audience magazines use them to make the younger audience more interested. This is due to them liking the more lively pages, however for my magazine I will follow a limited font case and less capitals allowing to keep it more professional.
Thursday, 10 December 2015
Target Audience Survey Results
From these results I can see that over 57% of people are males, this however is fairly even to the 42% of females. This further suggests that my idea to have a 50/50 Gender split.
As you can see, the majority of the people are over 16, this allows me to have a more adult style design without it being unappealing to the younger audience.
The majority of people said they would like to have Darker subtle colours over the more vibrant colour palette. In addition to this the Other responses were Black and white, this connotes that people are mainly interested in the darker theme.
From this bar chart I can see that Colour, Artist and pictures are the most common appeal to most people. This means that my magazine will have more pictures and top artists instead of boring information that drowns the pictures.
Although this is not much help to me I can still see that a lot of people are interested in Billboards magazines. This connotes that people like that style and form, intern meaning that my magazine should follow conventions of this magazine.
Thursday, 3 December 2015
Representation and Stereotypes
Gender:
This front cover from the Q magazine supports the theorist Laura Mulvey and her idea of the male gaze. This suggested that women are seen and used as erotic objects of desire, which attract a lot of attention from the male audience.This tactic is used by many media producers to increase their sales and therefore the profit they gain. Its seen within this magazine were Madonna is in small revealing clothing that shows of her bodily features, making males interested by her being sexually attractive.As for my magazine I will not use features that supports Mulvey's theory. The reasoning behind this is due to the fact that my audience is evenly split so therefor I would not want it to appeal to the majority of males.
Race:
Malik said that Black and Asians are stereotypically seen as 'Other' and if they are not White they are not in the Norm. This front cover further adds to the stereotype of Black males with the big shiny jewellery and a fighting pose. Although their is a Black person on this magazine it actually converts from typical conventions were we normally see a white person on the front of a pop magazine. Due to this convention my magazine will use a white person on the front cover. However I might include some Black/ Asian people to still be fair whilst staying with conventions.
Youth:
Here we see Ariana Grande who is a young artist on the front cover on a popular magazine company Billboard. Bill Osgerby links to this image due to the fact he had a theorist on Youth. He said that young people haven't changed much over 100 years and you will not have to search that much to find a bad representation of them. This converts from the theory and the stereotypical teenager, she is in a bright colourful and adventurous in the way that she dresses. As for the media they would see her to be dressed in 'Rough' clothing with trainers. However although this links with the media she is still famous and being seen as an idol by many. Due to my audience having a wide age range, I will more than likely have a teenager within my magazine.
Sexuality:
As shown by this front cover, we can see the bisexual artist lady gaga. However the way she is dressed shows that the theorist Andy Medhurst was correct in his theory. It stated that in the real world we can not see sexuality and we can only tell the sexuality of a person if they were to tell you. Lady Gaga proves this by dressing in a more feminine top and bright pink hair, this make the viewer not able to tell her sexuality without knowing it first. Within my magazine I will Include any gender or sexuality and allow them to dress how they would like and not how the media see them.
National/Regional Identity
Theorist Andrew Higson said "Identity is generally understood to be the shared identity of naturalised inhabitants of a particular political geographic space". By this I can see that its not a British music magazine due to the American flag. Therefor I can see that this magazine would more than likely be related to an American style music magazine. For my magazine I am going to uses National/ Regional identity but I will not emphasise it to the same degree as this magazine. I believe the way the British style will come across will be from the attire of the subject in the cover etc.
My target audience
My target audience will be a mass audience of people who link with the psychographic research I did, this audience will have the save wide age range of 15-30. This defined audience will be a 50% split of both male and female who are all very energetic and love to discover songs, in addition they will be very into music and frequently listen to it either in their free time or whilst working.Social grade C1-E
Gratification theory consists of four categories: Identity, Education, Entertainment and Social interaction.
Identity- Is being able to recognise your role models or the aspiration to be someone else.
Educate- Means that you are able to gather information, understanding and knowledge.
Entertainment- The enjoyment you receive from the media that you are consuming.
Social- Debates, conversations and questions that a media product produces.
Both Identity and Entertainment link to my magazine and audience profile. As for identity it conforms to my magazine and audience due to the people wanting the recognise there role models and aspire to be similar to them. As for Entertainment my audience enjoy to read about their idols and favourite bands.
Gratification theory consists of four categories: Identity, Education, Entertainment and Social interaction.
Identity- Is being able to recognise your role models or the aspiration to be someone else.
Educate- Means that you are able to gather information, understanding and knowledge.
Entertainment- The enjoyment you receive from the media that you are consuming.
Social- Debates, conversations and questions that a media product produces.
Both Identity and Entertainment link to my magazine and audience profile. As for identity it conforms to my magazine and audience due to the people wanting the recognise there role models and aspire to be similar to them. As for Entertainment my audience enjoy to read about their idols and favourite bands.
What have I learnt ?
From my Demographic and Psychographics I have learnt that my audience are quite relaxed and like a variety of songs, however I need to not exceed these boundaries. By this I mean I will not come of topic and genre with the artists and the style when producing the magazine, this will keep the interest like Billboard whilst not making it to specific.
Wednesday, 2 December 2015
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