When looking at target audience we originally wanted our film to appeal to everyone to get the most interest. However from research I have found that the older generation will not be very interested in our short film. The reasoning behind this is because our genre (depicted from survey results) is Triller / Crime which is commonly appealing to the younger people as they want action packed scenes/ films.
Another factor is style, as we are producing a short film we need to show of a wide range of talents to keep people intrigued into our films. We have chosen short films as the amount of work is considerably less than a feature film for example. This will help us concentrate and use more of our skills in the time frame we have. Hopefully by creating a good short if we were to enter a film competition we would have a better chance of being recognised.
From this I can tell that in depth research will allow us to have a good understanding of what audience want and strive for in a film.
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